UK Power Networks’ Be Bright Stay Safe
The UK Power Networks ‘Be Bright, Stay Safe’ campaign is about highlighting the importance of following safety advice to avoid electrical network incidents. The campaign is aimed at everyone from farmers and builders to fishermen and also includes an educational programme to engage with children and young people.
The campaign aims to support safe working, promote safe behaviours and encourage the sharing of information and knowledge, highlighting the real risks of coming into contact with electricity.
As a long-term trusted partner of UK Power Networks, specialising mainly in internal communications, we were delighted to have the opportunity to work on this important and high-profile outreach campaign. We’ve designed online and offline ads, as well as a huge range of support materials, including a suite of leaflets, stickers, help cards and exhibition displays. We’ve also handled social media engagement and created an educational pod for school presentations.