Spreading the word about Osmocote
Osmocote® is a market-leading controlled release fertiliser (CRF) produced by global manufacturer ICL. It’s the only CRF with coloured indicator granules. These enable the grower to confirm its presence in their custom mix and, therefore, that they are using the best product available on the market.
ICL asked us to come up with a campaign to promote the benefits of Osmocote® to a wider audience, including ads, leaflets, a user guide and exhibition displays. Our design solution emphasised the USP of the product with intriguing graphics formed from fertilisers, showing the point of difference ie Osmocote’s® distinctive coloured granules.
We also included customer testimonials from experienced horticulturalists to highlight key benefits of using Osmocote®, including precision, specialisation, efficiency and performance.