Showcasing Suffolk to GPs
The Suffolk GP Federation is a not-for-profit network of 59 independent GP practices. To attract new doctors to the county, the Federation offers professional development opportunities through its Fellowship Programme, Younger GPs Development Programme and GP Portfolio scheme.
The Federation not only asked us to develop their corporate website, but also to take charge of their marketing communications. They briefed us on a brochure to promote their three career development programmes plus an ad campaign focusing on the Fellowship Programme.
‘Unlock your potential’ was the theme for the brochure and ad campaign, symbolized by a padlock graphic that is derived from the scheme’s logo. Aspirational images and inspirational copy capture the essence of living and working in Suffolk.