Selling the sparkle

Harriet Kelsall designs jewellery for people not shop windows. So, when they asked us to design a new logo, in-store branding, website, packaging and ad campaign for them, we knew right away what we needed to achieve: individuality.

Featuring its own instantly recognisable hallmark, the logo we created uses carefully crafted typography to make a statement about style and quality. Without, of course, shouting about it. We then rolled this out online and offline, backed up by an eye-catching creative that communicates the uniqueness of the HK proposition.

The challenge was to create an ad campaign that was as truly distinctive as the brand. Totally bespoke, each HK piece tells a special real life story. We shared some of those romantic moments, supported by striking, unconventional imagery.










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