Making the case for Chorus
Chorus is a whizzy piece of software that helps police forces solve crimes quicker. It can analyse shedloads of data in minutes, highlighting connections and correlations that could take ages to discover manually.
Create Intelligence, the company behind Chorus, asked us to come up with a rebrand solution. We designed them a new look and integrated it seamlessly across their advertising, website, display materials and other collateral.
The idea of ‘making links’ was our starting point in designing the new branding. The typography is appropriately clean and clear, incorporating a ‘networking’ graphic into the logotype that perfectly complements the strapline, which we also created.