LIV and learn
LIV Student Sheffield provides state-of-the-art accommodation for students in the heart of the city. It’s the first UK development by LIV Student, which is part of the multinational Valeo Groupe. A student real estate specialist with a corporate ethos focused on community and caring, Valeo has already developed projects in Spain, Portugal and Ireland.
The marketing team at LIV Student Sheffield approached us to help out with preparations for the launch of the new facility. The design brief included wayfinding signage, external hoardings, brochures, flyers, staff clothing, online advertising, marketing materials and promotional merchandise, as well as vehicle graphics for a shuttle bus which would operate between the accommodation and the two universities.
With a relatively short lead time, we were working to challenging deadlines to ensure everything was ready for the opening of the new building and the arrival of the first students in September 2019.
Since the launch, we’ve handled the creative work for a number of tactical marketing initiatives, including online ads featuring special rates for 2020, an early booking campaign, and digital graphics to promote events for students held in the LIV Student Sheffield communal areas.