A fresh look for pension schemes
The UK Power Networks’ pension schemes have around 15,000 members, including current and former employees. The company was looking for a new design style to differentiate the pension schemes administration unit from the core networks business. The objective was to engage more positively with members, as well as presenting news and information, much of which is quite complex, in an interesting and easily digestible format.
Our design solution combined striking contemporary graphics and typography with abstract lifestyle imagery to breathe new life into the presentation style. We created an intriguing and unconventional oak tree device to convey stability and growth in a modern context.
We’ve applied the new design style to a range of online and offline communications collateral, including newsletters, reports and posters.