The OPC is an occupational and business psychology consultancy that specialises in the transport sector. As well as a suite of psychometric assessment tools, they offer a range of services, including employment engagement, safety culture audits and HR training.
The OPC briefed us to redesign their website, to give it a more contemporary look and feel, as well as improve the user experience. We also needed to ensure that the site works seamlessly with the company’s e-commerce and content management systems.
Clarity and coherence are at the heart of our creative solution, with simple navigation and a clean, minimalist layout, presenting all content in an easily digestible format. The home page clearly delineates the two key areas of the business (psychology and assessment), providing a smooth user journey directly to areas of interest.