New look for prestigious charitable trust

By Angela Prichard,

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Our latest web design project has been for the Charles S French Charitable Trust, which has been providing vital grant funding for charitable activities for over 60 years. We also took the opportunity to refresh the Trust’s corporate ID by designing a new logo.

In creating the new logo design, our creative team’s aim was to acknowledge the Trust’s illustrious heritage, but also to convey a dynamic, forward-looking feel for the 21st century. These two ideas are brought together in a mix of modern sans-serif and traditional serif fonts, with the Trust founder’s name highlighted to promote recognition.

Inspired by the Trust’s home in the Epping Forest District of Essex, the tree motif in the logo symbolizes money and growth, with the ‘trunk’ and ‘leaves’ graphically representing Charles S French distributing funds to a range of worthy causes.

Fully responsive across all devices, the new website combines a clean, clear layout with easy navigation to deliver an engaging, informative user experience. The site has been built on the WordPress platform, so that the client can easily manage existing content or add updates.

View the new website here csfct.org.uk

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