Suffolk GP Federation is a not-for-profit organisation owned by 59 GP practices covering 580,000 patients. Members remain independent organisations, whilst working together to develop local primary care.
Briefing us to design a new online resource for them, the Federation asked for something fresh and contemporary that delivers a highly responsive user experience. Our creative solution discarded stereotypical medical imagery in favour of an eye-catching visual approach, combining iconic Suffolk scenes with people shots that emphasise the human side of the service. Simple drop-down menus enable smooth, seamless navigation and browsing.
We also developed an online locum register for the site, giving GP practices fast, easy access to available cover for staff shortages.
Visit the site here