Animal feed brand gets a makeover

What’s in a name? Quite a lot when you’re briefed to rebrand one of the UK’s leading livestock nutrition companies. And that was the challenge we faced when our long-term client BOCM PAULS decided to adopt the name of their European parent company, ForFarmers.

There were two options on the table: a phased rebrand or total transformation in one fell swoop – everything from stationery and signage to literature and lorries. Once option two was chosen, it was clear that this wasn’t just about getting the new look right. Robust project management was going to be needed to make sure deadlines were met.

We carefully planned and executed the whole project down to the last detail, drawing up a schedule and, where necessary, making site visits. To maintain quality control, we also handled production management, distribution and installation of newly branded materials.

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