Some very happy news from
BOCM Pauls
Our ‘pregnant’ campaign really stood out (excuse the pun) and created quite a stir in the agricultural press.
Developed to announce the launch of new products in the company’s market-leading range of piglet feeds, the series of advertisements used images of piglets to represent pregnant stomachs, celebratory balloons and bundles
in prams.
The campaign concept enabled us to tease the arrival of the new products and to announce their launch onto the UK market. The unusual, quirky images really jumped out in the agricultural press and were very successful in driving enquiries about the new products.