A solid new brand
for Brick Lane
The Curve is a new development of delightfully contemporary student accommodation in one of London’s most fashionable districts just 5 minutes walk from Brick Lane.
Our challenge was to create a name and a brand identity that would communicate the property’s benefits without being patronising to the student audience.
The name was born out of the shape of the building in which rooms have been built around a central hub where students can study and socialise.
The graphic and stylish brand imagery positions The Curve as contemporary and accessible.