Only heads full of energy need apply
Our objective, for EDF Energy, was to attract the most talented engineering undergraduates to apply for one of the very limited places on the nationally-renowned Power Academy.
Not surprisingly, our neat USB stick man immediately grabbed the attention of graduates attending engineering recruitment fairs.
Using the headline ‘Get stuck in’ to challenge students to apply for the academy, the leaflet that accompanied the stick man was in the style of a pocket guide to the business.
In addition to quickly communicating the benefits of the Academy, it offered a tongue-in-cheek challenge to students who had ‘a big brain and a head full of energy’!