What did we bring
University Campus Suffolk (UCS) wanted a campaign that would appeal to students who were considering returning to education part time.
Based on the theme ‘what will you bring to UCS in September?’, our concept employed stunning imagery of real people in the target age group along with their declarations such as ‘passion’, ‘enthusiasm’, and ‘aspiration’.
The beautifully-crafted advertisements were a completely new direction for UCS, replacing old-style course listings. They described the breadth of what is on offer at UCS and encouraged potential students to find out more about specific opportunities by attending open days.